Identify Brand Redesign

Taking their previous logo as reference – which was designed in late 2015 – it was time for a refresh. Yep, that soon.

The typographies are based in Helvetica for concept 1 & 2, and Arvo for concept 3. Although they were meticulously reworked.

I explored a few different avenues, but in the end they chose the one closest to their previous logo.

Tools Used:
Adobe Illustrator